To bring our Detroit campaign to life in year two, Pepsi worked with three local artists to create out-of-home featuring their take on what Full of Detroit Soul means to them. To support the art, we created content featuring each artist and a website to house the work. In the end, Pepsi poured on the soul and showed the world what Detroit is all about.

CASE STUDY

CAMPAIGN VIDEO

ARTIST CONTENT

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DESIREE KELLY

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NDUBISI OKOYE

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SYDNEY JAMES

OUT OF HOME

WEBSITE

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