In a year Steelers Nation couldn’t wave their Terrible Towels and Bills Mafia couldn’t tailgate, we knew we had to do our part to give fans a fun game day experience. Since in-person events were out of the question, Pepsi went all digital and created seven team-specific websites where fans could watch content, download GIFs and wallpapers, find game day activities and recipes, enter to win prizes and so much more.

Along with each website, we developed seven unique consumer promotions and fun supporting content for our teams, each one authentic and relevant to the player, team and fanbase.

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CONTENT

Kenny Golladay celebrated the holidays.

Nick Mangold had an enlightening conversation with Nick Mangold.

JuJu’s dreams of being an 80’s spin instructor came true.

Swoop had a lot of surprises in store for Eagles fans.

Thurman Thomas made a lot of table jokes.