EXPERIENCE

TracyLocke   |   Senior Copywriter   |   2015-Present   |   Wilton, CT

I work on the Pepsi Sports team creating in-store POS, digital and social content, TV and radio spots, packaging and more for Pepsi-sponsored NFL, MLB, NHL and MLS teams, and of course, all things Super Bowl. I’ve also worked on Diageo, Heineken, HP, Audi, Sony, T-Mobile, and other Pepsi-brand projects as well as various pitches.

Wunderman   |   Freelance Copywriter  |   2014-2015   |   New York, NY

I wrote e-mails, banner ads, and digital and social content, direct mail and branding for Land Rover. I also worked on Coca-Cola and GSK, and various pitches.

Caesars Entertainment   |   Freelance Copywriter   |   2013-2014   |    Remote

I wrote promotional e-mails, banner ads, billboards, landing pages, SEO copy and tweets for Caesars Palace, Harrah's Casino and World Series of Poker.

EDUCATION

The Creative Circus   |   Certificate in Copywriting   |   2011-2013   |   Atlanta, GA

UNC-Chapel Hill   |   B.A. Journalism and Mass Communication, Advertising   |   2007-2011   |   Chapel Hill, NC

SKILLS

Concept Development    |   Social Media   |   Digital Content   |   TV   |   Radio   |   OOH   |   In-Store   |   Packaging  |  Branding

Organization   |   Baking   |   Cookie Decorating   |   Fantasy Sports             

 Sen