TracyLocke | Senior Copywriter | 2015-Present | Wilton, CT
I work on the Pepsi Sports team creating in-store POS, digital and social content, TV and radio spots, packaging and more for Pepsi-sponsored NFL, MLB, NHL and MLS teams, and of course, all things Super Bowl. I’ve also worked on Diageo, Heineken, HP, Audi, Sony, T-Mobile, and other Pepsi-brand projects as well as various pitches.
Wunderman | Freelance Copywriter | 2014-2015 | New York, NY
I wrote e-mails, banner ads, and digital and social content, direct mail and branding for Land Rover. I also worked on Coca-Cola and GSK, and various pitches.
Caesars Entertainment | Freelance Copywriter | 2013-2014 | Remote
I wrote promotional e-mails, banner ads, billboards, landing pages, SEO copy and tweets for Caesars Palace, Harrah's Casino and World Series of Poker.
The Creative Circus | Certificate in Copywriting | 2011-2013 | Atlanta, GA
UNC-Chapel Hill | B.A. Journalism and Mass Communication, Advertising | 2007-2011 | Chapel Hill, NC
Concept Development | Social Media | Digital Content | TV | Radio | OOH | In-Store | Packaging | Branding
Organization | Baking | Cookie Decorating | Fantasy Sports